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Small Business
Consulting: As SEO consultants, Consulting Outside
The Box is your Internet marketing expert. Taking advantage of search
engines is the biggest single portion of any Internet marketing program, since
about 85% of all those seeking information on the Internet use the search
engines to find it. Getting your business ranked high up in the search engine
results is our primary job working for you.
Any knowledge able SEO consultant will
tell you up front what he or she can't do. Unless you are paying for
positioning, your SEO consultant cannot guarantee positioning. It can't be done.
Getting quality positioning will depend on many factors. Your consultant ought
to know what those factors are and be able to explain them to you.
A knowledgeable and ethical SEO
specialist will have concern and respect for your business. He or she will not
employ techniques that are dangerous to the health of your website. For
instance, the use of cloaking to hide the page code (Google says straight out:
"Don't cloak.") Another big thing with search engines is the use of what we call
classic doorway pages. These are pages whose sole purpose is to redirect to
another page, or that have no content of their own but present a link or button
to click to transport the web surfer to the homepage of some other site. Classic
doorway pages are considered classic spam. These kinds of things are not used by
any knowledgeable or ethical SEO specialist.
An SEO consultant's job
description? We view it this way:
1. The SEO specialist must provide real
access, not just an E-mail contact. Real business people use phones.
2. The SEO specialist must understand
the prospective client's needs and goals.
3. The consultant must outline viable
options to achieve the client's goals. Honesty is essential.
4. The SEO consultant must provide
insight to the process so that the client has a grip on what the issues are and
how the proposed marketing solution will contribute to the bottom line. The
client must have enough information on which to base sound decisions. Any
competent consultant should be perfectly willing to provide an understandable
explanation of his or her services. By this, we mean to say that if the
consultant can't make the process understandable, he or she is probably hiding
something.
5. He or she won't use techniques that
will endanger the client's website, and thus endanger the client's
business.
6. The SEO consultant must be honest
about the timeline involved. When can the client expect to see results? Those
who are willing to pay for inclusion or pay for positioning will probably see
results much faster than those who are using "regular" search
engines.
7. Execute the plan on time and keep
the client informed of progress.
At Consulting Outside The Box, we take the above
very seriously and will work together with you to help you achieve your goals.
Contact us today for a FREE consultation.
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